Based on recommendations here (and on the fact that my current mascara is, well, kaput) I went to Target tonight specifically to pick up the new CoverGirl Lash Exact. At first I was irritated because there was none in the CoverGirl area. Then I found the huge endcap display specially devoted to it! Then I was irritated all over again because the display was COMPLETELY EMPTY.
It was after work and I was ready to get home, so I didn't try another store tonight, but I'm on a mission now. ;)